Patient
Expectation vs Satisfaction: A Study from Bangladesh
..........................................................................................................................
Mamun-Al-Mahtab, Nuzhat
Choudhury, K.M. Mamun Murshed, Uttam Kumar Barua,
Md. Mahbubur Rhman, K.M. Shahnoor Hossain, Rooh-e-Zakaria,
Swati Munshi, Rima Afroza Alia, Shahrin Afroza,
Md. Iftekhar Mahmud,
Bangladesh Primary Care Research Network (BPCRN),
Dhaka, Bangladesh.
Address correspondence to:
Dr. Mamun-Al-Mahtab MSc (Gastroenterology, London),
MD (Hepatology), FACG
Assistant Professor, Department of Hepatology
Bangabandhu Shiekh Mujib Medical University, Dhaka,
Bangladesh
Phone: (880)-1711567275
Fax: (880)-2-8826840
Email: shwapnil@agni.com
..........................................................................................................................
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ABSTRACT
Methods:
This study was carried out in 3 specialist
practice chambers at 3 different locations
of Dhaka. A total of 300 patients were included.
A cross-sectional survey about expectations
and satisfaction of patients was carried
out using a questionnaire specifically designed
for the study. Informed, written consent
was obtained from every patient participating.
Findings:
Patients were between 9-76 years of age.
37% were women and remainder 63% men. They
were mostly married (59%). The majority
(43%) had higher secondary education. Patients
were mostly in service (47%). The majority
of females (53.15%) were housewives. Average
waiting time for patients was 15 minutes
against an expected waiting time of 10 minutes.
Patients preferred to watch television,
read newspapers and/or magazines or listen
to music while waiting for consultation.
Average consultation time was 10 minutes
against patient expectation of 30 minutes.
The majority were satisfied with the patience
of consulting physician (71.33%); patients
did not comment about referrals. The patients
had reservation about the presence of the
chamber aid (56.67%) or other persons (89%),
other than their own attendants, for reasons
such as lack of confidentiality (76.03%)
and discomfort (23.97%). 47% had an objection
about receiving phone calls by the physician
during consultation, because this interfered
with the consultation. The expected average
consultation fee was Bangladesh taka 100
(US$ 1.45) against an average consultation
fee of Bangladesh taka 233 (US$ 3.20). 60%
of patients were satisfied with their value
for money.
Conclusions: The
study reveals useful information that will
help physicians in Bangladesh as well as
in the region, to be more patient friendly.
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Satisfaction of patients is
a very important part of any clinical practice.
Although the primary goal is to ensure proper
management; delivery of care in a manner that
is satisfactory to patients is also very, if not
equally, important in the current perspective
(Edwards & Staniszewska, 2000; McDonald &
Langford, 2000). Patient satisfaction is directly
proportionate to the service delivered and any
decline in the quality of service ultimately leads
to dissatisfaction of the patients (McKinley &
Roberts, 2002; Jackson & Kroenke, 2001). Studies
have shown that physicians who are more focused
on their patients benefit them more (Kiyohara
et. al., 2001).
It is imperative that patient satisfaction surveys
be carried out in the community or in a given
facility, as successful implementation of the
outcome of such studies ensures better patient
satisfaction. Results of studies conducted elsewhere
cannot be used as reference in another place,
as socio-cultural background of patients is important
in determining patient satisfaction (Xakellis
& Bennett, 2001). The present study is the
first of its kind conducted in Dhaka city and
also in Bangladesh.
A cross sectional survey of
300 patients was carried out between May 2006
to June 2006 at three specialist practice chambers
in three different areas of Dhaka city. In case
of every chamber, the first one hundred consecutive
patients who gave written consent to participate
in the study were included. A special questionnaire
was developed, to be used in the survey.
In all, 300 patients were included
in the study. Patients were between 9 to 76 years
of age. Of them 63% (189/300) were men and the
rest 37% (111/300) women. Patients were mostly
married [59% (177/300)] with higher secondary
level of education [43% (129/300)]. Most patients
were in service [47% (141/300)]. Females were
mostly housewives [53.15% (59/111)] (Table
1).
Average waiting time for the patients was 15
minutes, against an expected waiting time of 10
minutes. 30% (90/300) patients were consulted
within 10 minutes.
Patients preferred to watch television [71.33%
(214/300)], read newspapers/magazines [25.33%
(76/300)] or listen to music [3.33% (10/300)]
while waiting to consult the physician (Table
2).
Patients had reservations about the presence
of the chamber aid [56.67% (170/300)] and other
persons [89% (267/300)] for reasons like lack
of confidentiality 76.03% (203/267) and discomfort
23.97% (64/267). 47% (141/300) of patients also
had an objection to receiving phone calls by the
physician because of interference with the consultation
process (Table 3).
Average consultation time was 10 minutes against
patient expectation of 30 minutes. 22.33% (67/300)
patients were consulted for a minimum 30 minutes
or more.
The majority of patients were satisfied with
the patience of the consulting physician [55.67%
(167/300)], explanation by physician [59.33% (178/300)]
and investigations advised [53.67% (161/300)],
while 53.33% (160/300) patients had no comment
about referral to other physicians (Table
4).
The expected average consultation fee was Bangladesh
taka 100 (US$ 1.45) against an average consultation
fee of Bangladesh taka 233 (US$ 3.20). 60% (180/300)
of patients were satisfied with the service they
received for their money (Table
5).
In today's clinical practice
patients are partners in health care (Edwards
& Staniszewska, 2000), and the reason why
their expectations and satisfaction is considered
crucial in ensuring delivery of quality health
care.
It has been shown that socio-academic-economic
background influences the level of patient satisfaction
(Al-Doghaither & Saeed, 2000). Since the present
study was conducted in Dhaka city and as the patients
who participated in the study enjoy better socio-academic-economic
status compared to the average population of the
country, it is expected that their level of expectation
would be higher.
Waiting time is very important in determining
patient satisfaction. It may consume a major portion
of any visit to a consultation chamber. Some studies
have reported waiting times as long as 80.5 minutes
(Xakellis & Bennett, 2001). Ideally there
should be no waiting time in an ideal clinical
practice set up. However for practical consideration
it cannot be maintained in most cases, especially
in a developing country like ours. It is established
that hiring of a non-medical aid would help reduce
patient waiting time (Grouse & Bishop, 2001).
As is also seen in the current study, patients
appreciate measures like availability of television,
newspapers/magazines, music etc. in the waiting
area to lessen their burden while waiting to consult
physicians.
Contrary to this, patients appreciate long consultation
sessions with physicians and this is one of the
important factors determining patient satisfaction.
There are reports of long consultation sessions
of 24.66 and 27 minutes in the published literature
(Kiyohara et. al., 2001; Xakellis & Bennett,
2001). In our case however, average duration of
consultations was 10 minutes as opposed to 30
minutes expected by the patients.
It has been shown that effective communication
between patient and physician improves patient
satisfaction (Al-Doghaither et. al., 2000). It
is also seen in the present work that patients
expect patience and explanation about advised
investigations, diagnosis, treatment and referral
from their consulting physician. Sharing of such
information between physician and patient will
enhance patient satisfaction level.
Another important issue for patient satisfaction
is privacy and confidentiality during consultation.
As the present study was not conducted in any
academic institute, under/post-graduate students
were not present in the consultation chambers.
However patients expressed reservation to the
presence of any third person, including chamber
aid, other than his/her attendant for reasons
such as lack of confidentiality and discomfort.
Patients also had reservation to receiving phone
calls by the physicians during consultation as
it interfered with the consultation process.
Cost of consultation is another major issue determining
satisfaction of the patients. Although in the
present work, the consultation fee was much higher
than expected, the majority were ultimately satisfied
with their value for money.
The study identifies a number of areas which
are important for patient satisfaction and in
other words for ensuring delivery of quality care.
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Table 1: Background
data of study population
|
|
Parameter
|
Number
|
|
Sex
|
Male: 189
Female: 111
|
|
Age in years
|
9-76
|
|
Marital status
|
Single: 76
Married: 177
Others: 47
|
|
Educational
status
|
No formal education:
22
Primary: 37
Secondary: 24
Higher secondary:
129
Graduate: 69
Post-graduate:
19
|
|
Occupational
status
|
Private service:
93
Government service:
48
Business: 33
Housewife: 59
Student: 35
Unemployed: 32
|
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Table
2: Preferred
means of relaxation while waiting to see
consultant
|
|
Preferred
Modality
|
Number
|
|
Watching
television
|
214
|
|
Reading
newspaper/magazine
|
76
|
|
Listening
to music
|
10
|
|
Table
3: Reservations
of patients
|
| |
Yes
|
No
|
No comment
|
|
Presence of attendant
|
0
|
300
|
0
|
|
Presence of chamber aid
|
170
|
41
|
89
|
|
Presence of other persons
|
267
|
15
|
18
|
Reason for
reservation
|
|
Lack of confidentiality
|
203
|
|
Discomfort
|
64
|
|
|
Yes
|
No
|
No comment
|
|
Reception of phone calls by
consultant
|
141
|
83
|
76
|
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Table 4: Fulfillment
of patient expectation
|
|
Parameter
|
Satisfied
|
Not satisfied
|
No comment
|
|
Patience of physician
|
167
|
78
|
58
|
|
Explanation by
physician
|
178
|
109
|
13
|
|
Investigations
advised
|
161
|
91
|
66
|
|
Referral to other
physician
|
87
|
53
|
160
|
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Table 5: Patient
satisfaction in terms of value for money
|
|
Number of patients
|
Satisfied
|
Not satisfied
|
No comment
|
|
300
|
180
|
95
|
25
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