An
Ethical Business Approach to A New Equitable Era
in Medical Education and Healthcare Delivery
.........................................................................................................................
Lesley Pocock,
Executive Director - MMU; Managing Director -
medi+WORLD International, World CME
Correspondence:
lesleypocock@mediworld.com.au
With the inevitable international financial
crisis and the debasement of global standards,
the era of 'new (ethical and sustainable) business'
is surely overdue. Even wealthy countries are
finding healthcare delivery increasingly unaffordable
and unviable and doctor shortages are increasing
everywhere.
A pragmatic approach to quality medical education
is an urgent requirement. In the new era, we
finally have the opportunity to do things better
and to rethink the way we do things on a global
scale and with community needs in mind.
In the current world, a few people have many
opportunities to advance themselves, and most
people have none. This situation affects education
and training and consequently the delivery of
vital community services, such as healthcare.
Under these circumstances education must meet
community requirements and expectations. Lack
of affordability must not prevent countries
from having properly trained doctors. It is
a universal human right for all populations,
and if education of doctors is limited due to
commercial costs of education, then a new way
must be found.
The question then is, how to improve parity
of opportunity, parity of access to education,
affordability of medical education, the building
up of national professional classes, and stop
the brain drain of health professionals from
low income to high income nations, given the
inbuilt inequity of the world.
A further aspect is the inherent unaffordability
of the system yet we still follow the old failed
approaches to medical education and require
'financial profit margins'. This also needs
to be re-appraised to keep the system affordable
and of highest quality as currently the quality
deteriorates with decreased money in the education
system and makes the quality products even more
elitist.
Should vital areas of education, such as medical
education, rely on outdated unethical systems?
The system currently caters to a protocol, of
privilege and power, not need and equity.
Every country, including wealthy western countries
do not have enough doctors, and healthcare is
barely affordable to most. Increased stress
on doctors, due to patient numbers/ratios and
continuing educational and other requirements
are putting increasing stressors on medical
professionals. The current system is failing
most people of the world.
How do we approach these problems when postgraduate
training and medical education processes are
either non-existent or not meeting the health
needs of the world's people - rather they are
becoming more scarce and unavailable.
Lack of access
This involves the financial ability to pay for
that education, and physical /geographical access
(e.g. distance to facilities, possibly requiring
accommodation, and the requirement therefore
for even more financial outlay).
Lack of access can also include issues of lack
of access to quality education where the local
product may be inferior due to less money in
the system, and less ability to pay for top
educators, thereby putting higher quality educational
products out of geographical and financial reach
Affordability
This is really one of the two most important
points as it encompasses the main problems and
the ethical concerns. Should not all countries
have well-qualified and competent doctors. If
the country is poor and has limited facilities
- both educational and in professional classes
- is it right that students cannot afford to
attend university locally even with its limited
facilities, due to economic constraints, or
to be able to afford to travel overseas to gain
better education.
Universal healthcare is surely everyone's right
and if the current system is not meeting the
government and population needs of countries
we need a new global approach that allows for
a viable system. This must also focus on the
current 'brain drain' when practitioners in
poor countries find work in wealthier countries
that also have shortages of medical personnel.
So the strategy also has to include ways to
prevent this brain drain, and solutions for
both the wealthy and unwealthy countries, as
well as their populations. Some form of national
incentive may be required, as you cannot blame
doctors from looking for a better life for themselves
and their families.
Relevance to global practice (medical education
currently stops at national borders)
In the author's experience in providing national
CME to various low income nations we have identified
that up to 30% of educational topics are missing
from global medical curricula.
This includes specific disease more prevalent
in low income nations that does not make it
into the general educational literature e.g.
leprosy, TB, Ebola. It also includes disease
that is normally prevented by public health
programs in wealthier countries, and the relevance
of 'western' medical education when doctors
have no access to modern diagnostic equipment
and when patients cannot afford the treatment
prescribed.
It is vital in a world of global warming and
climate change, of increased travel, tourism
and migratory workforces, that all primary care
doctors of the world have a complete knowledge
of international medical education. It is also
vital in terms of parity and equity of medical
education resources.
The launch of the Nepal CME program, by World
CME and the Nick Simons Institute has both identified
some of the missing 30% and gone some way toward
filling that void. Lessons learned will be included
in MMU - a new postgraduate multimedia medical
university, which attempts to address these
issues, particularly the issues of affordability
and access to quality medical education.
MMU will provide skills training (short courses),
as well as International Diplomata in International
medicine across four departments: General Practice/Family
medicine; Surgery - for both GPs/FPs and Surgeons,
Geriatrics and Integral medicine.
All educational programs are written by top
global medical academics and are delivered in
a Quality Assurance framework which allows the
doctor/student to self evaluate the worth of
the educational programs.
Level of content (ESL), local terminology,
local facilities, local drugs/prescribing practices,
and government policy are all additional aspects
that have been addressed.
Geographical, climatological (outbreaks are
moving into different latitudes due to global
warming), socio-economic, cultural, psychosocial
issues (motivation to improve
standards, to retain doctors where they are
needed etc) are further issues that need to
be addressed both nationally and internationally.
Emergence of resistant strains of TB, outbreaks
such as SARS and avian flu, and antibiotic resistant
organisms also show the need for a global approach
to human health and continuing medical education.
Where does evidence base and best practice
fit, if the primary care doctor cannot afford
diagnostic equipment and the patient cannot
afford prescribed treatment? How does a doctor
who earns less than $US 200 a year, afford 'international
medical education'?
Under the current system doctors in both developed
nations and developing nations have inadequate
CME due to these inequities.
Professional/Adult learning techniques
It must be recognised that the practising doctor
has a different set of skills to the student
and a wider appreciation of healthcare. There
are also many cases in medical topics where
there is no defined pathway for a particular
patient's set of health problems. A systems
approach is encouraged and diagnostic decisions
must be made relevant to each particular patient.
Professional learning whereby the participant
assesses him/herself against the author or provider
of education is a better approach as is patient
focused medical education.
The use of ICT is now a recognised strategy
to cut costs of delivery of medical education
but the technology itself should always be used
to provide better ways of teaching than done
originally on paper. With education delivered
by electronic media, medical education topics
can be improved, especially where the data shows
that students and doctors have specific problems.
The variety of media in multimedia provides
enhanced learning platforms as well as interactivity
and immediate feedback. Video and animation
allows you to 'get under the skin' as does simulation.
World data for example, shows that less than
5% of GPs/FPs worldwide can perform spirometry
well so the MMU course on the same provides
time/space animations of 'real patient lungs'
and the student can compare them against normal
lung patterns for a range of (real) patients.
All education therefore will be delivered in
multimedia format on CD and DVD, for both strategic
reasons of affordability, but also because multimedia
provides more enhanced learning methods and
process.
CD or DVD, provides better platforms than the
internet and quicker response times for interactive
components. It also requires no further outlay
of money, given that the doctor has a PC in
the first place.
The quality Board of MMU has been drawn from
around the world and includes committed people
who have devoted their life to medicine and
who have a genuine interest in seeing equity
and parity of quality medical education for
all countries.
Board members include Dr. Tawfik A M Khoja;
Director General Executive Board, Health Ministers'
Council for Corporation Council States, Kingdom
of Saudi Arabia; Professor Nabil Kurashi;
Professor of Family Medicine, College of Medicine,
King Faisal University, Pro tem Regional President,
WONCA EMRO, Vice-Chairman, Arab Development
Institute, Vice-President, Arab Development
University of Bahrain,
Dr Abdulrazak Abyad' Chief Editor of
MEJFM. ME-JIM,. MEJN and MER-JAA MEAMA - Middle
East Academy for Medicine of Ageing, as well
as MENAR, MEPCRN, MEAAA; Lebanon; Professor
John Murtagh, Author of world best selling
reference book General Practice, and medical
educator at Monash University, The University
of Melbourne, University of Notre Dame and the
Royal Australian College of General Practitioners
(RACGP) Australia. John brings a lifetime's
quality teaching experience to the project.
Mr Brygel a General Surgeon and surgical
educator is the author of the original 'Video
Book of Surgery' and works with organisations
such as the Royal College of Surgeons (RACS)
and medi+WORLD International (mWI) and World
CME (WCME) to provide surgical education for
Surgical trainees and family doctors/GPs. Mr
Brygel lectures at Monash University, The University
of Melbourne, Royal Australian College of Surgeions
(RACS) and runs various surgical clinics; Professor
Craig Adams, Chair, Clinical Skills Domain,
Head of Anatomy. Deputy Chair, BCS Committee,
The University of Notre Dame & St. Vincent's
Hospital Sydney, Australia; Prof. Abdulbari
Bener, Advisor to World Health Organization,
Head & Consultant, Dept. of Medical Statistics
& Epidemiology, Hamad General Hospital &
Hamad Medical Corporation, Weill Cornell Medical
College, Qatar; Dr. Mohamed Sayed Hussein,
Head of Studies and Research Division, Health
Ministers' Council for GCC, Riyadh, Kingdom
of Saudi Arabia; Prof. Jean-Pierre Michel;
Head of The Geriatric Ward, Department of Rehabilitation
& Geriatrics Geneva; University Hospital
and Medical School, President of the European
Academy for Medicine of Ageing Academic, Director
of the European Union Geriatric Medicine Society,
WHO expert Health and Age Program, and many
others.
MMU is a genuine attempt to provide parity
of medical education resources and is launching
all Departments in February 2009. Further detail
is available at:
www.multimediamedicaluniversity.com.
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