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Abstract
The pursuit of beauty has
long shaped societal standards
and personal identities, from
ancient times to the modern
age. While historical practices
like Cleopatra’s milk
baths or kohl-lined eyes had
cultural significance, today’s
beauty ideals are largely
influenced by social media
and cosmetic technology. Procedures
such as the Brazilian Butt
Lift (BBL) have surged in
popularity but come with significant
health risks, including death,
embolism, and infection. Despite
warnings from health authorities,
many individuals continue
to seek risky or unregulated
surgeries, often abroad, driven
by unrealistic expectations.
This piece explores the evolving
standards of beauty, the medical
concerns surrounding cosmetic
interventions, and the social
pressures that fuel them.
Key
words: aesthetic, cosmetic
surgery, social media, body
image, health risks.
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